If you know Marhar, you know we support our retailers and always encourage consumers to shop locally. MC Sports filing for bankruptcy is sad news, mostly because of the awesome employees we have befriended over the last 7 years, but from a business and competition stand point it is a black eye to our industry. While the news is upsetting, we will continue to work diligently to keep our products available for our consumers within their local markets. If you are looking for a specific product, please feel free to contact our office and we will work to source your purchase through the nearest retail establishment.
Between Sports Authority, Gander Mountain(rumored), and now MC Sports, hindsight is 20/20 but you either adapt or die. Bigger brick and mortar isn't going to bring you more traffic, it will just increase the amount of shiny things that you will have to sell. Expansion into website, SEO, and online marketing will be pivotal in getting more customers to come into your store. In my opinion, customers are more educated on the products they want, and if a store doesn't have an online footprint, they may not survive.
An article dated back in 2003 predicted, "a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts." (see that article here).
Today, a valid argument can be made that consumers are in fact researching local business online before they go to make their purchase. If you don't have a website, or your site doesn't show the products you carry, you're missing a big piece of the pie. Consumers have limited time and they want the confidence that they will find what they are looking for when they visit a retailer. This online promotion combined with an educated sales staff will increase sales, and promote repeat customers.
Our last blog about our retailers can be read here.
Please share your thoughts about MC's going out of business, or even a memory of shopping there or being an employee or vendor of Mc Sports.